Privacy Policy

Updated May 20, 2014
This privacy policy sets out how any information you give us is used and protected if you have logged on and accessed macpaw.com and/or if you have purchased and/or installed any of our software or applications on your computer or mobile device.
Should we ask you to provide certain information by which you can be identified; you can be assured that it will only be used in accordance with this privacy statement.
Updates of our Privacy Policy are completed frequently, thus you should review and familiarize yourself with it each time it is updated.

WHAT PERSONAL INFORMATION WE COLLECT
1 When you place an order, we collect basic information such as your name, physical and email address, telephone number and other contact details. We may also obtain your credit card, payment and other related information.
2 You may also be asked to provide or may provide additional Personal Data in course of:
◦ Communicating with us about your order.
◦ Downloading and installing our software, applications and updates.
◦ Supplying feedback and information about your use of our products.
◦ Requesting us to stay in touch with you.
3 Our server may log your IP address when you visit macpaw.com.

USE OF YOUR INFORMATION
We use your information to understand your needs and provide you with a better service, and in particular for the following reasons:
1 We use your Personal Data to administer, or communicate with you about your order.
2 We may use the information internally for marketing purposes to enhance product quality and to determine future product direction.
3 Provided you have opted in, we may provide information about new and existing products that may be of interest to you.

COLLECTION AND USE OF NON-PERSONAL INFORMATION
We also collect non-personal information − data in a form that does not permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. This information includes customer activities on our website and from our products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non-personal information for the purposes of this Privacy Policy.

USE OF COOKIES
Our website, online services, interactive applications, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our website people have visited, and facilitate and measure the effectiveness of advertisements and web searches. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. If you revisit our website, our web server will recognize the cookie and provide information about your last visit. Usually you can modify the settings of your browser to accept or reject all cookies or as an alternative to be notified when a cookie is set.
We may use cookies to provide a more personalized and user-friendly visit to our website and to help us track user traffic patterns. A cookie cannot read your hard disk or other cookie files.
We treat information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

THIRD PARTY ADVERTISING
We use third party advertising companies to serve ads about our products. We implemented and use Google Display Advertising, Remarketing with Google Analytics, AdRoll, Quantcast, mediaFORGE and other companies to advertise online. MacPaw and third-party vendors, including Google, use first-party cookies (such as the Google Analytics, Quantcast and TheTradeDesk cookie) and third-party cookies (such as the DoubleClick, AdRoll, mediaFORGE cookie) together to inform, optimize, and serve ads based on your past visits to MacPaw website. Note, that NO personal info, such as name, email address, telephone number or real address, is being gathered. If you want to know more about third party advertising and correct what type of information about you is allowed to be gathered by such companies, visit http://www.networkadvertising.org/.

You can opt-out of Google Analytics for Display Advertising and customize Google Display.
Network ads using the Ads Settings here.
You can opt-out of AppNexus cookies here.
You can opt-out of AdRoll cookies here.
You can opt-out of Quantcast cookies here.
You can opt-out of mediaFORGE and other third-party cookies here.
You can opt-out of The Trade Desk cookies here.

HOW WE PROTECT PERSONAL DATA
We are committed to ensuring that your information is secure. In order to prevent loss, unauthorized access or disclosure, misuse, alteration or destruction we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Secured servers are used by our company to ensure proper data storage. Information on transactions is kept encrypted for safety measures.

LINKS TO OTHER WEBSITES
Our site may contain links that belong to third parties. Any third party website featured on our site has its own privacy policy. You should check their terms. We do not accept liability or responsibility for their privacy policies, based on our lack of control over these third party links.

TO WHOM WE DISCLOSE PERSONAL DATA
At times we may make certain personal information available to strategic partners that work with us to provide products and services, or that help us market to customers. Personal information will only be shared by us to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes.
1 Service Providers

We share personal information with companies who provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information.
2 Others

It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for us to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.
3 Protection of Personal Information

We take precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction.

When you use our products, services, or applications or post on a forum, chat room, or social networking service, the personal information you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when doing this.
4 Integrity and Retention of Personal Information

We make it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
5 Access to and Correcting Personal Information

If you believe that any information we have on record with you is incorrect or incomplete, please contact us as soon as possible. We make good faith efforts to provide you with access so you can request that we correct the data if it is inaccurate or delete the data if it is not required to retain it by law or for legitimate business purposes. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. Access, correction, or deletion requests can be made through our support. Please email us atsupport@macpaw.com.
6 Third-Party Sites and Services

Apple websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.
7 Privacy Questions

If you have any questions or concerns about our Privacy Policy, please contact us support@macpaw.com.

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